Event profile

Visitor's profile

84% of visitors live on great metropolitan Montreal area, 8% of visitors come from 50km of Montreal and 4% of visitors come from farther.

73% of visitors at the 22nd  International Tourism and Travel Show were 'baby-boomers'.

55% of visitors are women.

According to a survey conducted in 2009 to 300 visitors:

98% of the 37 576 visitors will make one or two trips during the year. The average amount visitors will invest yearly on these trips is $6 750.

Overall, International Tourism and Travel Show visitors will spend more than $120 million on travel this year.

78% of visitors say the show is a can't-miss event for those who have travel plans.

For 55% of the visitors, the show influenced their choice of destination.